Nature’s Calling Sunfiber has achieved Informed Choice certification and will bear the Informed Choice logo. This certification ensures you that it is routinely tested for contaminants as well as more than 250 substances banned in sports. Sunfiber has additionally achieved Informed Ingredient certification.
LGC’s Informed Choice is a global quality assurance program developed to help reduce the risk of impurities and banned substances entering sports nutrition products. It is also an effective way to build consumer trust in a brand and company.
To become Informed Choice certified, products must undergo an extensive pre-certification process to ensure their integrity. Following certification, each product undergoes monthly blind testing to independently ensure its integrity. Blind samples are purchased by the Informed Choice Program Management team from retail outlets.
Nature’s Calling Sunfiber acknowledges the support of white label supplier Tomorrow’s Nutrition for its help with earning this certification.